







Parents are the key to preventing underage drinking.
As they enter their teens, education is not enough to deter Utah kids from drinking alcohol as they enter their teens because there are constant pressures to drink. In addition, the brain area that promotes impulsivity and risk-taking develops early in a teen, while the good judgment area of the brain isn't fully developed until about age 24. Kids need help to stay alcohol-free.
Parents who are actively involved in their kids' lives and set clear rules and expectations on no alcohol use have a powerful influence on their children's decision to remain alcohol-free.
Children who drink are often unaware of the harm they are doing to themselves, so parents must take action to keep them alcohol-free. Research shows that parents who know their child is drinking and don’t take action to stop it are more likely to have children who become binge drinkers.
Read MoreUtah's Attorney General Mark Shurtleff joins ABC4 Good Things Utah to discuss Utah's campaign to eliminate underage drinking.
The two organizations have launched an integrated website with interactive prevention tools to help parents eliminate underage drinking. (www.parentsempowered.org)