2025 Annual Report
Read about the success of the Parents Empowered campaign this year as we worked with a coalition of partners to prevent underage drinking.
View ReportStart early
The American Academy of Pediatrics recommends talking to kids about underage drinking as early as age 9.1 Research shows kids are making up their minds about alcohol between the ages of 9 to 13 and those perceptions can become more favorable as they mature. And if they view it as pleasurable, they’re much more likely to drink underage.2 If your child is older, it’s never too late to start the discussion.
Your influence is powerful
That’s the great news! Utah kids report the number one reason they choose not to drink is their parents’ strong disapproval.3
Why prevent underage drinking?
Because it protects a child’s future. Alcohol affects a young, still developing brain very differently than an adult’s brain, impairing proper development and increasing risks of addiction, depression, suicide, injury, violence, academic problems and more.4
Learn the HarmsHow can I help prevent my kid from drinking underage?
Here are some suggestions that can help keep your child alcohol-free. Spend fun time together, set clear “no alcohol” rules and stay involved in your kid’s life.
Learn HowResources
Get the tools and help you need to prevent underage drinking here—everything from conversation starters, podcasts, games to play, videos to watch and so much more.
ResourcesSocial media updates
Heavy drinking during teenage years can cause long term harm to your child’s brain resulting in cognitive problems they’ll deal with for life.😨
Learn more about the risks of underage drinking at parentsempowered.org/why/healthy-brains/
0 CommentsComment on Facebook
During Parents Empowered Month, Northeastern Counseling Center hosted an exciting Family Bonding Bingo Nights in Manila, Roosevelt, and Vernal!
These fun-filled events brought families together to connect and learn about the harms of underage drinking. 🎉👨👩👧👦
#ParentsEmpowered #familybonding #PreventionMatters
2 CommentComment on Facebook
Great job! Love seeing the work done by these hard working people!!
🚨Attention Parents!🚨 You can still bond with your kids in the digital age. With the right apps, you can turn screen time into quality family time. 📱👨
Check out this list of apps you can use with your child at www.commonsensemedia.org/lists/great-apps-to-play-with-your-kids
#ParentsEmpowered #underagedrinkingprevention #Utah #parentsempoweredmonth
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Underage drinking is more common than you’d think.😟 One third of American youths drink alcohol before their 21st birthday, so make sure you’re checking on your child often.👥
Learn more about the most up-to-date statistics on underage drinking at www.niaaa.nih.gov/alcohols-effects-health/alcohol-topics/alcohol-facts-and-statistics/underage-dr…
#ParentsEmpowered #UnderageDrinkingPrevention #Utah #ParentsEmpoweredMonth
0 CommentsComment on Facebook
Creating close bonds with your kids is one of the most effective ways to avoid underage drinking.💞 One effective way of building that bond is by making sure you maintain a healthy balance of praise and critique.🙏
Learn more at biasbehavioral.com/four-simple-ways-to-use-a-4-to-1-ratio-of-positive-praise-that-actually-work/
#ParentsEmpowered #underagedrinkingprevention #Utah #parentsempoweredmonth
1 CommentComment on Facebook
You've made a statement that 9 out of 10 kids won't drink if they know it will harm their learning. I have requested twice to show the statistics and I haven't received them yet. WHY
There are many things that can cause underage drinking.👎 By knowing and understanding these influences, you can help your child avoid it entirely.👍
Learn more about underage drinking at www.niaaa.nih.gov/publications/brochures-and-fact-sheets/underage-drinking
#ParentsEmpowered #underagedrinkingprevention #Utah #parentsempoweredmonth
1 CommentComment on Facebook
My kids may not drink but I'm a slobbering drunk after having to watch your commercial so much least I'm drunk in my swim spa 🖕
In the News
Underage drinking can be a serious threat to our children and communities. Learn about the latest research and efforts to prevent it.
ABC4 David Wakins TV Coverage
Fox13 SeaQuest Coverage
KUTV Springbreak Takeover
KUTV Alcohol Awareness Month
Fresh Living TV Coverage
DABC TV Coverage
About Us
Our goal is to eliminate underage drinking in Utah. We do that by empowering parents to use the tremendous influence they have to keep their children alcohol-free.
Learn More
Our Partners
Sources
1 Utah Student Health and Risk Prevention [SHARP] Survey, 2019.
2 https://pediatrics.aappublications.org/content/136/3/e718
3 Utah Student Health and Risk Prevention [SHARP] Survey, 2019.
4 https://www.ncbi.nlm.nih.gov/books/NBK37591/